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As a result, Google has racked up EU penalties worth $9.4 billion since 2017. Just this week, it was fined for a third time in as many years by the European Union for strong-arming third-party websites into featuring its adverts in search results. But if there is no viable alternative to YouTube, consumers are locked into Google's ecosystem, and Google's terms.Īnd Google has shown it is ready to abuse its dominance. If they don't like the ads or any other feature on YouTube, they could switch to an alternative and take their precious attention and data with them. Read more: I cut Google out of my life for 2 weeks, but the alternatives prove why Google is so much betterīeing able to find alternatives to Google's ad-funded services gives consumers power. So it goes for all of Google's "free" services - you pay with your attention to ads. Google tracks what you watch on YouTube, then shows you pre-roll ads that might be relevant.

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Google scans the free version of Gmail for keywords which are then used for targeted ads. None of Google's services are free, although they look like it. Given billions of users touch Google's services every day and find their lives are made easier for it, why is it problematic that Google is so big and wide-reaching? It's essentially about the accumulation of power, according to privacy experts. It doesn’t have to be all or nothing." Google has accumulated too much power, and that is ultimately bad for consumers

"Remember that any steps we do take help. "Sometimes we just have to do our best," one commenter replied. " Because this is a serious issue, which isn't made any better by short-term acquiescence to being exposed."įor the less hardcore deGooglers it's just easier to admit defeat. I think be prepared to find a different job if it was," he told Business Insider. One cheery post is titled "Woohoo! Mostly de-Googled!" Either way, the goal is to untangle themselves from the search giant. The de-Googlers' reasons for quitting Google are varied - some have bought into the idea that Google suppresses free speech by prioritising certain search results, while others are freaked out by stories of the company hoovering up location data without permission.

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Download the wrong app, or visit a website without an ad blocker on, and you've fallen into Google's net.

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The r/deGoogle Reddit thread is a little like a virtual version of reality TV shows where "fugitives" try and avoid being caught by all-powerful authorities. There's a perpetual renewed vindication each time there's a new story about a huge hack, a huge accidental leak of data or some new assault on privacy by Google and others." r/deGoogle is like a TV thriller where people hide from an all-powerful authority "It's not always practical, but it's worth it in the long run. " lots of sacrifices," Firemex told Business Insider. In essence, you can't really function on the modern internet without running into Google in some way, which makes the de-Googlers' mission all the more difficult. When Google Cloud fell over in 2018, it took out Snapchat, Like Amazon, Google runs a cloud service which powers some of the world's most popular apps and sites. While its consumer services may be avoidable, Google is also increasingly tied up with the internet's core infrastructure. Now it's just entered another hugely popular sector: gaming. Along with Facebook, Google commands a fifth of all advertising spend. It has tentacles in artificial intelligence, fibre internet, and healthcare. At least eight of its products have a billion users.

Google, or its parent Alphabet, now owns the most popular online video service with YouTube, the most popular email service with Gmail, the most popular mobile operating system with Android, and a number of popular cloud services with its G Suite apps.

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Android is the most popular mobile operating system in the world.